Packaging and Merchandising Design: Final Project
06.06.2024 - 25.08.2024 (Week 10 - Week 15)
Sorcha Griselda / 0353056
Packaging and Merchandising Design / Bachelor of Design in Creative Media / Taylor's University
Final Project | Merchandise and Promotional Strategy
INSTRUCTION
Final Project
Creating the Merchandises
Before proceeding with designing the merchandises, I explored through Pinterest to get a better sense of how they are designed.
|
| Fig 1.1 Pinterest Inspiration | Moodboard Link |
Initially, I developed designs for four different merchandise items: a product stand, a table stand, pins, and tote bags. My aim was to create a diverse range of items that would effectively promote and represent our brand. However, after consulting with Mr. Shamsul, I realized that the product stand and table stand were not suitable for my brand.
Mr. Shamsul pointed out that our product requires cold storage to maintain its quality and freshness. As such, displaying the product on a stand or table at room temperature would not be practical or effective. This feedback prompted me to reconsider my initial choices, as it became clear that promoting items in a way that could compromise their integrity was not aligned with our brand’s values.
|
| Fig 1.2 Product Stand Design |
|
| Fig 1.3 Table Stand Design |
Understanding the need for a practical solution, I decided to eliminate the product and table stands from our merchandise lineup. Instead, I opted for pins, tote bag, cold food storage containers and mugs. These items not only align with the practical needs of our products but also serve as functional and attractive merchandise that our customers can use daily.
- Pins
- Versatility and Appeal: Pins are versatile accessories that can be attached to various items such as backpacks, jackets, hats, and more. This makes them appealing to a wide range of customers who can personalize their belongings with Pepperoni Vegibites brand’s pins.
- Cost-Effective: Producing pins is relatively inexpensive, allowing the brand to offer them at a competitive price while maintaining good profit margins. This also means that the brand is able to produce them in large quantities without a significant financial burden.
- Brand Visibility: Because pins are often displayed prominently on personal items, they serve as miniature billboards, increasing brand visibility wherever they are worn. This passive advertising helps in spreading brand awareness organically.
- Collectibility: Pins often become collectible items, encouraging repeat purchases from customers who want to complete a set. This can foster customer loyalty and engagement with the brand.
|
| Fig 1.4 Design Process for Pins #1 |
|
| Fig 1.5 Design Process for Pins #2 |
- Tote Bag
- Practicality and Usefulness: Tote bags are practical items that people use daily for shopping, carrying books, or going to the gym. Their utility ensures that our brand remains visible in various everyday settings.
- Eco-Friendly Message: Tote bags align with the growing trend of eco-consciousness as they are reusable and reduce the need for plastic bags. This eco-friendly aspect can enhance the brand’s image as a socially responsible entity.
- Large Canvas for Branding: Tote bags offer a large surface area for the branding elements. This ample space allows for creative and eye-catching designs that can prominently feature Pepperoni Vegibites' logo, tagline, or artwork, making a strong visual impact.
- High Perceived Value: Tote bags are often perceived as high-value items, making them excellent for promotional giveaways or as part of a premium product bundle. This can enhance the perceived value of the brand and attract a quality-conscious audience.
|
| Fig 1.6 Design Process for Tote Bag |
- Cold Food Freezer
- The cold food freezer was chosen for its practicality and relevance to our brand. As a brand focused on quality and convenience, offering a cold food freezer allows the brand to provide a product that helps our customers preserve their food effectively. This item is particularly valuable for those who prioritize freshness and longevity in their food storage.
|
| Fig 1.7 Design Process for Cold Food Freezer |
- Mugs
- Mugs were selected for their universal appeal and daily usability. Almost everyone uses mugs, whether for coffee, tea, or other beverages. By branding these mugs, the brand create a constant presence in our customers' daily routines. Each time they use the mug, they are reminded of the brand, fostering a sense of familiarity and loyalty. Additionally, branded mugs can serve as a conversation starter, potentially spreading awareness of Pepperoni Vegibites brand to new customers.
|
| Fig 1.8 Design Process for Mugs #1 |
|
| Fig 1.9 Design Process for Mugs #2 |
|
| Fig 1.10 Final Pins Mockup Design | JPEG |
|
| Fig 1.11 Final Tote Bag Mockup Design | JPEG |
|
| Fig 1.12 Final Cold Food Freezer Mockup Design | JPEG |
|
| Fig 1.13 Final Cold Food Freezer Mockup Design | JPEG |
Creating the Promotional Strategy
For the brand's promotional strategy, I choose to out-store promotions. All of the explanations are compiled into a slide which can be seen below:
Final Promotional Strategy Mockups
 |
| Fig 1.15 City Banner | JPEG |
 |
| Fig 1.16 Cargo Advertisement | JPEG |
FEEDBACK
- For the stand, I would think that it's not suitable for a frozen product. Other than that, it’s okay. The design looks very consistent.
REFLECTION
Experience
Working on this task was like a breath of fresh air. Perhaps because it was based on the existing work from the previous task, this project gave me the opportunity to rethink the design and make it more versatile while incorporating elements from the packaging. It was fascinating to experiment and find what worked, all while challenging myself to maintain consistency. This approach allowed me to blend creativity with the foundational elements of the previous design, ensuring a cohesive yet innovative result.
Observations
Observing has once again proven to be a crucial part of this task. Transforming the existing design into different mediums was more challenging than I anticipated. Each medium required unique considerations and thought processes. However, the difficulty was mitigated by existing references. By studying various designs, I learned a great deal about adapting designs to different formats. Observing these examples helped me understand the nuances of designing for diverse mediums and provided valuable insights that guided my work.
Findings
I realized how crucial it was to integrate the lessons I learned from the Brand Corporate Design module into this one. Applying that knowledge provided a solid foundation for my work here. It was incredibly beneficial to brainstorm and draw connections between the two modules, allowing me to build on existing concepts and enhance my understanding. By brainstorming, I could explore new ideas and approaches, ensuring that the designs I created were both innovative and grounded in the principles I had already learned. This cross-pollination of ideas enriched my creative process and made my work more cohesive and refined.
Comments
Post a Comment