Major Project - MIDORIYA
22.09.2025 - 26.12.2025 (Week 1 - Week 14)
Sorcha Griselda / 0353056
Major Project / Bachelor of Design in Creative Media / Taylor's University
Task Compilation & Progression
LECTURES
Week 01 (22/09/2025)
During this week's lecture, Mr Vinod spoke to us on what to expect this
semester. Here are some of my notes:
- Major Project is consultation-based. In the first few weeks, come to class and propose your topics, finalised by Week 03. Something solid, a workable proposal following the guidelines. Then, the topic will lead to a mentor that handles your specialisation. Then, we will need to set consultations weekly. Not necessarily on class timing.
- Change of topic not advisable from Week 05 onwards. After this, it's hard to excel.
- Ensure you meet the rubrics in order to get a good mark. Not necessarily; if you do a lot, it means you will get an A.
- Pathways:
- Find any topic, start from scratch. But that topic MUST have one or more of:
- Purpose (What?)
- Who benefits from this? (Who?)
- What problems are you solving?
PROJECT PROGRESSION
Week 01 (22/09/2025)
This week was mostly about refining my slides so they could clearly communicate and support my ideas. During my internship and semester break, I took some time to reflect on the kind of work I want to pursue, which really helped me kickstart this project with a clearer direction. For every concept I proposed, I made sure to explain why it was worth exploring, supporting it with small bits of research and my own critical thinking. I also began doing more visual research and created a Pinterest moodboard to collect designs and references that inspire me and help shape the overall direction.
Pinterest Moodboard Link: https://pin.it/1xzQa2HC4
Week 02 (22/09/2025)
In Week 2, the focus is on ideation and project direction. Based on feedback
from Mr Asrizal, I explored gaps in the current matcha market and developed
the concept of Midoriya as a brand that bridges wellness and beauty,
including instant matcha collagen drinks and skincare products. Following Mr
Vinod’s feedback, I began clearly defining the scope of the project,
identifying what deliverables would be produced and how the brand would be
positioned.
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| Fig. 1.1 Project Direction |
Week 03 (06/10/2025)
This week focused on clarifying the project deliverables and refining the
overall proposal. I outlined all core products, including the Matcha
Collagen Drink, Lip Balm, Facial Wash, and Face Toner, and specified how the
brand would be applied across both digital and physical platforms. I also
improved title alignment and consistency while adding clearer explanations
for each deliverable to strengthen communication and narrative clarity.
In addition, I refined the brand identity direction, with particular
emphasis on the logo. I explored the development of a favicon, or brand
icon, for use across social media and packaging. Based on feedback, I
enhanced slide layout readability, created a clearer introductory slide
explaining the project’s scope and purpose, and adjusted the logo by
increasing letter spacing to ensure legibility at smaller sizes.
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| Fig. 1.2 Logo and Font Exploration |
Week 04 (13/10/2025)
This week focused on strengthening the project introduction and core identity
system. I revised the introductory slides to more clearly communicate the
project intent within the first few pages and began fully developing the
visual identity, including logo refinements, typography, and foundational
brand elements, before moving into applications.
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| Fig. 1.3 MIDORIYA Logo Sketches |
Week 05 (20/10/2025)
Week 5 was a Diwali national holiday, with no formal supervision. During this
period, I continued light independent refinement of existing designs and
prepared assets for upcoming identity development stages.
Week 06 (27/10/2025)
In Week 6, I focused on logo system development. I created a favicon derived
from the main logo for consistent application across digital platforms and
packaging. I also began writing a logo rationale, explaining the design
decisions, symbolism, and how the logo supports Midoriya’s premium wellness
positioning.
Fig. 1.4 MIDORIYA Logo and Favicon Clearspace
Week 07 (03/11/2025)
This week emphasised logo and packaging refinement. I enhanced the letter “O”
in the logo to create a stronger visual anchor and connection to the favicon.
For packaging, I explored solid and gradient colour applications instead of
minimalist photography to improve print consistency and maintain a clean,
professional aesthetic.
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| Fig. 1.5 Packaging Designs Process |
Week 08 (10/11/2025)
In Week 8, I refined the colour palette and readability. Based on feedback, I
adjusted background and text colours to ensure stronger contrast, improved
legibility of product names, and experimented with colour panels for each
product variant. I also reassessed the overall palette to create a fresher,
greener, and more vibrant brand feel.
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| Fig. 1.6 Packaging Designs Process (after colour palette refinement) |
Week 09 (17/11/2025)
This week focused on print readiness and visual hierarchy. I refined headline
colours to better align with the overall palette, improved panel separation,
and cleaned up label layouts. I also prepared a test print of all four
packaging designs on a single sheet to evaluate real-life colour accuracy,
readability, and overall cohesion.
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| Fig. 1.7 Label Designs Process |
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| Fig. 1.8 Test Print for Packaging |
Week 10 (24/11/2025)
In Week 10, I focused on making the design feel more dynamic and
expressive by further refining the overall visual approach. I reduced the
heavy use of gradients and instead strengthened the design through clearer
typography, stronger contrast, and a more structured visual hierarchy.
Inspired by skincare brands such as Tatcha and Skintific, I introduced
bolder typographic treatments and added more visual energy to the layouts.
This helped the design better reflect MIDORIYA’s brand personality while
still maintaining a clean, calm, and refined aesthetic. During this week,
I also began creating the brand collaterals, applying the updated visual
direction across different materials to ensure consistency and cohesion.
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| Fig. 1.9 Collaterals Design Process |
Week 11 (01/12/2025)
This week involved refining packaging details for a premium finish. I reviewed
and simplified patterned elements that conflicted with the clean, minimalist
aesthetic. By reducing or removing unnecessary patterns, I ensured greater
cohesion between colour, layout, and texture, reinforcing Midoriya’s premium
and professional image. After finalising the packaging design, I then
proceeded with preparing the final print-ready files to ensure the packaging
was ready for the final print.
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Fig. 2.1 Final Packaging Design Process
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Week 12 (08/12/2025)
In Week 12, the focus shifted toward promotion and brand activation. During
this stage, I planned and designed three promotional advertisements and
worked on a range of merchandise, including animating the MIDORIYA logo. I
was also encouraged to explore a booth mock-up to better visualise the
brand’s physical presence. Alongside this, I developed promotional
applications for Instagram and the website to ensure the brand experience
felt cohesive across both digital and physical touchpoints.
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| Fig. 2.3 Website Design Process (Figma) |
Week 13 (15/12/2025)
This week was all about final refinements and bringing everything together.
I spent time polishing the promotional visuals and digital layouts to make
sure everything feels consistent across all MIDORIYA brand touchpoints. I
also started refining the brand identity slides, ensuring that every outcome
clearly aligns with the original objectives and incorporates the feedback
received, so the overall presentation feels cohesive and well-resolved.
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| Fig. 2.4 Brand Identity Process (Figma) |
Week 14 (28/12/2025)
In the final week, I focus on wrapping up the final submission and
documentation. This includes putting together all the final designs,
polishing the presentation boards, and making sure the rationale and process
are clearly explained. I also prepare for assessment by showing the
project’s overall journey, final outcomes, and how the work reflects the
feedback given by my supervisors.
FINAL SUBMISSION
Idea Proposal Slide
Final Submission Slide
Major Project: MIDORIYA by Sorcha Griselda
Brand Guideline (Interactive)
Logo Animation
Products Photoshoot
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| Gel Radiance Cleanser |
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| Mist Glow Toner |
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| Lip Luminous Gloss |
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| Matcha Collagen Powder |
Social Media
Website (Figma Prototype)
Midoriya's Contents Google Drive
FEEDBACK
REFLECTION
I would definitely say that my Major Project, Midoriya, has been a long and
emotionally intense journey. It was one filled with moments of pressure,
doubt, and growth. While I knew from the beginning that this project would
be challenging, I did not expect how much it would push me creatively and
mentally. Throughout the semester, I surprised myself with how much I was
able to develop independently, from brand identity and packaging to
promotional materials, motion elements, and digital applications. Seeing
Midoriya grow from a simple concept into a fully realised beauty and
wellness brand made the stress feel worthwhile.
One of the biggest challenges I faced was managing the scope of the project
while ensuring consistency across all mediums. As a graphic design student,
it was demanding to balance concept development, visual identity, packaging
design, promotional ads, animations, and website layouts all at once.
However, through continuous feedback from my supervisors, I learnt the
importance of refining ideas rather than overcomplicating them. This process
taught me how crucial clarity, hierarchy, and purpose are in branding,
especially when positioning a product as premium and trustworthy.
I also gained valuable experience in understanding the realities of print
production. Adjusting colour palettes, improving readability, and preparing
test prints helped me realise that design does not stop on screen. While
this process involved a lot of trial and error, it strengthened my awareness
of how design choices translate into physical outcomes. My previous exposure
to publishing design and packaging modules helped guide me through this
stage, even though it was still stressful at times.
Additionally, I am grateful that I had the opportunity to complete my
internship before undertaking this module. The practical skills I gained,
particularly in Adobe software, layout systems, and social media design,
played a significant role in shaping the quality of my final outcomes. The
experience gave me more confidence in my technical abilities and allowed me
to work more efficiently under pressure.
Overall, this semester has been a whirlwind of emotions. There were moments
where I felt overwhelmed and questioned my decisions, but those moments also
pushed me to become more resilient and disciplined. Despite the stress and
setbacks, this project has strengthened me as a designer and taught me
valuable lessons in time management, adaptability, and perseverance.
Completing Midoriya has not only marked the end of my final year project but
also a meaningful milestone in my growth as a graphic designer.
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