Illustration and Visual Narrative - Project 2
03.05.2022 - 31.05.2023 (Week 5 - Week 9)
Sorcha Griselda / 0353056
Illustration and Visual Narrative / Bachelor of Design in Creative Media / Taylor's University
Project 2 | Decisive Moment - Illustrated Poster
LECTURES
Refer to Project 1 for Week 5-6 Lectures
Week 7 | Class Cancellation
Week 8 | Independent Learning Week
Week 9 | Continue on working and submission of MYTiger Poster
INSTRUCTIONS
PROJECT 2: ILLUSTRATION POSTER - MyTIGER Values Art Competition
2023
Task Description:
- For Project 2, you are to submit your work in Maybank Foundation MyTIGER Values Art Competition 2023. Based on your chosen topic, submit an illustration poster that interprets your project aim through Maybank TIGER core values of Teamwork, Integrity, Growth, Excellence & Efficiency and Relationship Building.
- The 12 chosen SDG goals for this project are:
- No Poverty
- Zero Hunger
- Good Health and Well-being
- Quality Education
- Clean Water and Sanitation
- Affordable and Clean Energy
- Decent Work and Economic Growth
- Sustainable Cities and Communities
- Responsible Consumption and Production
- Climate Action
- Life Below Water
- Life on Land
- Requirements:
- You are to work only with the details in the competition brief
- Include a logline to set up the mood
- SGD UN Goals Information link: https://sdgs.un.org/goals
'Zero Hunger' Research
According to the United Nations Sustainable Development Goals, 'Zero
Hunger' (Goal 2) aims to eradicate all forms of hunger and malnutrition by
2030. This means to ensure that people have access to sufficient and
nutritious food all year round, along with improving agricultural
productivity and supporting small-scale farmers. It also addresses the root
causes of hunger such as poverty, lack of infrastructure, and environmental
degradation. By achieving this goal, the UN hopes to create a world where
everyone has access to safe, nutritious, and sufficient food.
Visual References
The image below are some visual references that I compiled into a mood
board before creating the poster.
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| Figure 1.1 Zero Hunger Mood Board (05.05.2023) |
Sketch
I make two sketches ideas for my Zero Hunger poster which can be seen from
the images below:
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| Figure 1.2 Rough Sketch #1 (05.05.2023) |
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| Figure 1.3 Rough Sketch #2 (05.05.2023) |
Between the two sketches, I decided to choose on the second sketch after receiving some feedback from Ms. Noranis. This poster design will emphasize on sharing food/meal and support others who are in need while also highlighting the access to nutritious food.
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| Figure 1.4 Illustration process (12.05.2023) |
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| Figure 1.3 Illustration Process (12.05.2023) |
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| Figure 1.3 Final Illustration Outline | JPEG Format (30.05.2023) |
Final Illustrated Poster Outcome
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| Figure 1.3 Final 'Zero Hunger' Illustrated Poster | JPEG Format (30.05.2023) |
Artwork Title: End Hunger, Empower Lives
Design Rationale
The artwork depicts a world without hunger, with everybody having access to
healthy and nutritious food. It is dedicated to the United Nation's goal of
ending global hunger as it demonstrates the significance of food security
and sustainable agriculture in the abolition of hunger and poverty. I
created this illustrated poster to promote awareness and support for the
goal of eradicating world hunger while also emphasizing the importance of
worldwide cooperation and teamwork in order to attain this aim. The poster's
brilliant colors and artwork create a sense of hope and optimism, motivating
the viewers to act and contribute to the cause of ending the world hunger.
The "Zero Hunger" artwork is a call to action for individuals and
governments to take a meaningful efforts towards eliminating hunger. It may
motivates individuals to support local farmers, reduce food waste, and
advocate for legislation that ensures everyone has access to healthful food.
The artwork also emphasizes the importance of global cooperation and
collaboration in addressing the underlying causes of hunger and poverty,
such as conflict and inequality. Overall, the "Zero Hunger" artwork invites
people to take action and contribute to a world free of hunger. Hence, the
artwork serves as a strong reminder of the crucial importance of addressing
this critical issue and working towards a more equal and sustainable future
for all.
FEEDBACK
- Ms. Noranis said it was a great idea and concept as it can portray the SDG message clearly.
REFLECTION
Throughout this project, I was able to learned and research about SDG Goals
in order for me to pick the theme that I want. I also gained some technical
abilities while using the Adobe Illustrator on creating this poster. It
is still fascinates the fact that I can create whatever type of
digital design just by using the pen tool, shape tool and adding the visual
and color effects. I actually enjoy this assignment as I was able to choose
the theme and express the idea freely. Overall, I am satisfied with the
results of my illustrated poster.
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