Brand Corporate Identity - Final Compilation & Reflection
24.04.2024 - 24.07.2024 (Week 1 - Week 14)
Sorcha Griselda / 0353056
Brand Corporate Identity / Bachelor of Design in Creative Media / Taylor's University
Final Compilation & Reflection
INSTRUCTIONS
Task 3: Positioning & Identity
FINAL SUBMISSION
Task 1: Breaking Brand | Week 1 - Week 3 (24.04.2024 - 08.05.2024)
Fig 1.1 Breaking Brand Info Document | PDF
Fig 1.2 Breaking Brand Info Slides | PDF
Task 2: Logo | Week 3 - Week 6 (08.05.2024 - 29.05.2024)
Task 2(A) | Logo Research & Analysis
Task 2(B) | Logo Design
Fig 2.2 Matchacha Logo Design | PDF
Fig 2.3 Matchacha Logo Design | GIF
Task 3: Positioning & Identity | Week 6 - Week 10 (29.05.2024 - 26.06.2024)
Fig 3.1 Brand Profiling Slides | PDF
Logo Applications | Artworks
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| Fig 3.2 Business Card (Front) |
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| Fig 3.3 Business Card (Back) |
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| Fig 3.4 Letter Head |
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| Fig 3.5 Letter Head (with mockup writing) |
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| Fig 3.6 Letter Head (continuation) |
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| Fig 3.7 Invoice |
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| Fig 3.8 Envelope (Front) |
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Fig 3.9 Envelope (Back) |
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| Fig 3.10 Business Card |
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| Fig 3.11 Letter Head |
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| Fig 3.12 Letter Head (with mockup writing) |
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| Fig 3.13 Letter Head (continuation) |
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| Fig 3.14 Invoice + Envelope (Front) |
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| Fig 3.15 Letter Head + Envelope (Back) |
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| Fig 3.16 Matcha Tin |
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| Fig 3.17 Cup Design #1 |
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Fig 3.18 Cup Design #1 |
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| Fig 3.19 Cup Bag |
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| Fig 3.20 Eco Food Package |
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| Fig 3.21 Matcha Tins |
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| Fig 3.22 Cups |
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| Fig 3.23 Cup Bag |
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| Fig 3.24 Eco Food Package |
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| Fig 3.25 Website Design |
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| Fig 3.26 Matchacha Instagram Layout |
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| Fig 3.27 Website |
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| Fig 3.28 Social Media |
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| Fig 3.29 Banner |
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| Fig 3.30 Matchacha Cafe Interior |
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| Fig 3.31 Promotional Poster (sidewalk) |
Fig 4.1 Matchacha Brand Guideline | PDF (Interactive)
REFLECTION
Experience
This class turned out to be much more fun and interesting than I had expected. When I first heard the term "Brand Corporate Identity," I had no idea what it would involve and assumed it would just be another business module. However, I was pleasantly surprised to discover that it focused on the creative aspects of branding, which I thoroughly enjoyed as a designer. The freedom to design our own brand, with our own set of rules, made the experience even better. I wouldn't have wanted to learn about building a brand's identity in any other way. It was incredibly helpful to start from scratch and build a brand based on our inspirations and passions rather than being assigned a pre-existing idea. Overall, I was highly satisfied with this class. I am very grateful to Ms. Lilian, who guided me when I felt lost and helped me structure Matchacha in the best way possible.
Observations
Throughout this module, I had the opportunity to observe various brand styles and learn how each element contributes to a brand's identity. I now look at brands and their logos with admiration and curiosity, wondering about the designer's thought process behind each look. I also had to ensure that my work for Matchacha maintained a consistent look across different applications. While I knew the importance of consistency, achieving it without making the design look mismatched or out of place was challenging.
Findings
Through this module, I learned a lot about logo design and myself. I realized the importance of rationalization in creating a logo. On a personal level, I always assumed my café idea would have a traditional look, but working on Matchacha pushed me to explore a more fun and minimalist style. Despite incorporating traditional elements, I was surprised by my ability to create something I am genuinely proud of. Thus, this experience taught me not to be afraid of exploring different styles.
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