Design Principles - Final Project

25.11.2022 - 16.12.2022 (Week 11 - Week 14)

Sorcha Griselda / 0353056 

Design Principles / Bachelor of Design in Creative Media / Taylor's University

Final Project: Visual Analysis


INSTRUCTION


Final Project: Visual Analysis
What is visual analysis?
Visual analysis is the assessment of a work of design, sculpture, or artwork. It serves as the cornerstone of all art historical writing and forms the framework of the discipline. Visual analysis involves carefully observing the formal features and traits of a piece of art. When doing a visual analysis of an artwork, the formal components that must be taken into account include line, colour, scale, composition, and space, media, techniques, and size of the artwork, as well as purpose. Historical context and meaning interpretations are both valuable additions to the dialogue to advance the understanding.
Figure 1.1 Chosen Artwork
Explanation | Norman Rockwell "The Problem We All Live With"
Racism is still to be found in the recent era and hard to be avoided. It evolved and adapted to its own changing environment. However, public perceptions of race today have shifted. People in the dominant group currently engage in significantly less overtly hostile activities toward minorities. When acts of racism do arise, they are usually condemned rather than tolerated as they once were. This is due to the fact that it is no longer socially acceptable to express racism directly as all humans are equal. These positive developments are actually due to broad criticism of racist behaviors in society which is influenced by art pieces that change traditional perception towards certain minorities, which includes one of Norman Rockwell painting known as "The Problem We All Live With".

Visual Analysis | Norman Rockwell "The Problem We All Live With"
The composition found in Rockwell’s The Problem We All Live With painting gives a good amount of details, especially found on the hidden symbols that represent the issue of prejudice that occurred. This can be seen in how they keep the composition uncluttered so that Rockwell can concentrate on the painting's main points, which are depicting an occurrence and criticizing prejudice.

Rockwell mostly painted the artwork in muted tones, pastels and gray tones. This suggests that he wanted to show the neutrality balances that are formed throughout the painting. There were four shades of gray colors depicted in the Marshall’s blazer uniform. As part of the Marshalls’ job, it can be said that they are trained to be fair-minded and protect any civilians who are in need of protection, even though they come from different races. Not only that, the posture of their hands motions are drawn in coordination with the child herself, as if they were unable to express themselves freely.

Rockwell clearly constructed his idea thoroughly, as there were many kinds of symbolism that can be found in this piece. To begin with, the term "nigger" that is found on the wall, as well as the "KKK" to the left of the lead marshal, clearly indicates that this is a painting concerning racism and ethnicity. The mural graffiti alludes to the violent history of school integration and other Civil Rights Movement efforts. The "Klu Klux Klan" is abbreviated as "KKK." Even after the Civil War Amendments were added to the US Constitution, the organization arose from the Redeemer Governments of the South and advocated Jim Crow legislation designed to disempower blacks. The Ku Klux Klan (KKK) was a racist white organization that despised ethnicities and religions other than Christianity. Members wore white hooded covers and frightened African-Americans, including the whites, who defended the black community by hanging and abusing them. They not only provide context, but I feel they also assist the audience in identifying with Ruby. She is the painting's visual focal point as well as the only person viewers can see in its whole.

Contradicting with Ruby's good intentions, there was an enraged mob in front of her. The tomato that is painted bright red and shattered represents the mob, which portrayed how its life energy was crushed, liberated, and running in too many ways to be sustained. Rockwell painted the particles from the tossed tomato, only contaminating the racial insult on the school's wall, displaying some irony. He intensifies his painting by adding a crucial element, which is the ‘thrown tomato on the wall'. As it is known, tomato is a red color food and through the depiction of smashed tomato juice that lingers on the wall would tell the audience about the harassment that Ruby experienced. It is certainly not easy to think of what it was like to go through those words and be pelted with tomatoes. The uncomfortable emotion that the poor child feels was perfectly exquisite by Rockwell through the simple hidden elements that he created.

My Design | Inspired by Norman Rockwell "The Problem We All Live With"
Rationale
Women have been devalued for generations, and this issue is still evident in the society we currently inhabit. Across the world, females have a significantly harder time finding employment than males do. When they do find employment, it is typically in low-paying, risky positions, and there are few signs of improvement throughout the coming years. ​​Influenced by Norman Rockwell's artwork, this artwork consists of similar walking gestures of the Marshall, or in this case are a portrayal of the businessmen which is derived from the idea on how males have higher opportunities to obtain a nice job, while females have fewer opportunities to get a decent job. As a result of the widespread nature of these inequities, I feel compelled to use art to illustrate the issue and raise people's awareness of it. I made the decision to illustrate the disparities in size between the genders by depicting businessmen on a larger scale and women in a smaller one. These distinctions represent prejudice while also conveying a subliminal message about how women are frequently treated disrespectfully and are always looked down upon. No matter how much great capabilities females have, they are never keen to be prioritized. That is why I decided to raise awareness regarding this issue through the digital illustration that I made. 

1 | Final Project brief
For the final project, students must apply the design ideas they have learned to the design work. We need to evaluate, research, document, and analyse a design material of our choice for this assignment. In this project, we should pay attention to the work's size, placement, purpose, effectiveness, and other design-related elements. After that, we are required to create a design work that is either a reaction to or an inspiration for the one we examined. Additionally, they need to incorporate design concepts into their work.

2 | Design Process
In this final design, I conducted an extensive study to learn more about the many forms of workplace harassment or unfair treatment that women have been subjected to. As I wanted to create a digital illustration, I decided to use Vectornator and Procreate to create my final artwork about social prejudice, focusing on the gender inequalities in a workplace. 

Visual References
Figure 2.1 Sexual Harassment | Pinterest

Figure 2.2 Violence Against Women | Pinterest

Figure 2.3 Gender Inequality | Pinterest
Idea Exploration and Description
Rockwell's illustration of the Marshall served as my inspiration for displaying his design concept in my artwork. First, I began by sketching the walking notion that would serve as the artwork's primary background. Actually, this was my first time sketching with Vectornator, and at first it was very challenging.
Figure 2.4 Sketch on the Design

Figure 2.5 Design Process (coloring)

Figure 2.6 Design Process (adding details)
During the design process, I divided into several layers in order to categorise the creation of the design easily. The figure above shows how it is categorised depending on the outline, colours, and features. When corrections or adjustments are required, this category enables me to produce a better depiction.

Final Outcome
Figure 2.7 Final Design
Title: Divergence
Medium: Digital Illustration
Design Rationale: This illustration is the showcase of the current issue on inequalities. As a result of Norman Rockwell's influence, this piece of art features comparable walking gestures to the Marshall, or in this case, a portrayal of a businessman, which is based on the notion that men are more likely than women to be able to secure a nice job.

FEEDBACK
Week 11
  • Great sketch.
Week 12
  • Interesting idea and development.
Week 13
No feedback given, as Ms. Noranis gave time for the students to do independent learning.

REFLECTION
Throughout the past four weeks on making and finalizing this project, I have gained a lot of insight into reduced inequalities. While learning about the current concerns, I have grown more conscious of my surroundings, which in turn has inspired me to create my artwork. Despite the fact that this last project required more work than the others, I found the process to be enjoyable. Overall, this final project has challenged me to think creatively and to focus more on the intricate elements included in an artistic creation.

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