Design Priniciples - Project 2
04.11.2022 - 18.11.2022 (Week 8 - Week 10)
Sorcha Griselda / 0353056
Design Principles / Bachelor of Design in Creative Media / Taylor's University
Project 2: Sense of Place
INSTRUCTION
Project 2: Sense of Place
1 | Recap of Project 2
Starting from Week 8-10, we are assigned to create a design based on a place
that we have visited before. In this project assignment, we need to include
and explain the design principles that have been learning before. In order to
capture the social and environmental characteristics, as well as the time
effects, that will represent the interpretation of a particular location, the
place becomes the main subject of the composition in which the design
principles are implemented. Therefore, it is better to take fresh photos that
remind us of the place that we wanted to portray.
2 | Design process
After carefully thinking on what things that can portray Malaysia, I decided
to take several pictures that can be my visual references for my design. For
this design, I choose to use the movement technique in order to portray the
fast-forward city that has always been busy. Regarding the photos that I have
attached below, I have used long exposure to show movement that took place as
the picture was being taken.
Visual References
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| Fig 1.1 KLCC Building (Taken by me) |
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| Fig 1.2 Cable Car (Taken by me) |
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| Fig 1.3 Bridge (Taken by me) |
Idea Exploration and Description
This is the rough sketch of the design of the artwork that I am going to
make in this second project. The whole idea is influenced by my chosen
place, which is Malaysia.
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| Figure 2.4: Sketch on the Design |
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| Figure 2.5: Design Process |
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| Figure 2.6: First attempt |
During the first attempt, I outline the buildings using bold lines which
created an unbalance in the building drawings. I was actually unsatisfied
with how the drawings of the building came out. Thankfully, Ms. Noranis
advised me to change the bold outline and use thinner lines with darker
color tones than the foreground itself.
Final Outcome
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| Figure 2.7: Rapid Changes |
Title: Rapid Changes
Medium: Digital Design
Design concept: This artwork portrays my interpretation
of Malaysia. This is because I started to move here to university and
I wanted to show my journey on the rapid changes. There is actually a
hidden symbolization on the cable colors: the white cable cars
symbolize the positivity of my journey in this unfamiliar country
while the red cable cars symbolize the drawbacks that I experience
when living and adapting in this new environment.
FEEDACK
Week 8
- Interesting sketch and idea.
Week 9
- Ms. Noranis advised me to not use dark bold outline as it can create a disconnected feeling towards the overall design.
Week 10
- Remove or recolor the bold outline by using a slightly darker color of the ground color.
REFLECTION
Overall, this project has given me an opportunity to explore Malaysia as I gather around picture references for my artwork. I was able to explore new ideas and expand my creativity on this artwork. This is because it took a while for me to think about Malaysia and what things that could represent the moment that I was in it. Thus, I am satisfied with how the artwork turns out while being able to explore a new range of possibilities in the creative process.
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